Michele Wucker got tired of hearing people insist they “never saw it coming” when so many often do see dangers and sound the alarm. So she coined the term “gray rhino” to draw attention to the highly probable, high-impact, risks that everyone hates to admit we neglect. She introduced the concept at the World Economic Forum’s 2013 Annual Meeting in Davos, then developed gray rhino theory into the influential international bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore.
When China’s president mentioned gray rhinos last year, global markets tumbled. Business continuity, central bank, and military planners all use her framework, as do investors and C-Suite decision makers. Michele is a former think tank and media executive who has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors. More than two million people have watched her recent TED talk on why so many people ignore obvious challenges–and how we can do better at acting instead of getting trampled.